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AboutWorkIdeasMediaEngagement

04-Ideas

On the record.

These are pieces I have written on strategy, the AI economy, venture building, and the structural forces reshaping how businesses are built and valued. My intention is not to provide how-to content - but to offer a point of view on what is actually changing, and why it matters.

01

Strategy

The AI economy is not about adoption. It is about redesign.

Every major technology shift produces the same initial response: companies try to layer the new capability onto the existing structure. AI is following the same pattern - but the underlying shift is of a different order.

March 2026

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02

Capital

What makes a business investable in the AI economy.

The criteria are shifting - and faster than most fundraising playbooks have caught up with. A recurring revenue SaaS business with good growth metrics was an almost automatic ticket to investor interest three years ago. That is no longer the case.

March 2026

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03

Turnaround

Why most turnarounds fail before they start.

The most consistent observation I can offer is this: most turnarounds fail not because of execution failures, but because the diagnosis was wrong.

February 2026

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04

Markets

The bridge between London and the Gulf.

There is a particular kind of opportunity that exists at the intersection of mature capital markets and high-growth operating environments. London and the Gulf represent one of the most interesting versions of that intersection in the world right now.

February 2026

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Select engagements only.

© 2026 Sherif ElMasry

AboutWorkIdeasMediaEngagement

Sherif ElMasry is an entrepreneur and strategic advisor specialising in AI strategy, AI-native business models, business turnaround, strategic repositioning, and value creation. He works with founders, leadership teams, and boards across the United Kingdom, Egypt, Saudi Arabia, the United Arab Emirates and Qatar. His work spans technology-enabled ventures, AI platforms, business model redesign, portfolio restructuring, and capital strategy across the UK and MENA. Sherif ElMasry has spoken at the Annual Investment Meeting in Abu Dhabi and the United Nations World Investment Forum, and serves as an educator of strategy and innovation at Duke Corporate Education, mentor at Founder Institute GCC, and board advisor across the UK and Middle East.