All Ideas

International Growth

The operating bridge between London and the Gulf.

February 2026

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Sherif ElMasry

The opportunity between the United Kingdom and the Gulf is not simply about transferring capital or replicating business models. It requires an understanding of how institutions, ownership structures, decision-making and execution differ across markets.

I am based in London and work regularly across Egypt, Saudi Arabia, the United Arab Emirates and Qatar. The businesses and boards I work with span multinational corporations, government-linked institutions, regional family businesses and founder-led companies, each with a different rhythm of decision-making and governance.

A strategy that works inside a FTSE-listed multinational rarely transfers unchanged into a family-owned regional group, and an approach built for a founder-led business rarely transfers unchanged into a government-linked institution. The organisations that succeed across these markets are the ones that adapt structure and execution to the institution in front of them, without losing commercial discipline.

That is the practical value of operating across both environments directly, rather than advising from one side only: an understanding of what changes, what does not, and where the real risk sits when a business or an investment moves between them.