02—Work
Selected work.
The following represents a selection of the ventures I have founded or co-built, the organisations I have helped reposition or restructure, and the engagements where the work had a measurable commercial or strategic outcome.
01—Ventures
Founder
Comet Innovations
Founded Comet Innovations through a thesis-led venture-building approach, converting repeated customer demand in real estate and operational environments into a modular software and AI platform. The platform spans residents' applications, operations management and service automation, and AI-driven sales workflows — with Egypt, UK and Saudi Arabia as the target markets.
Partner
Macber
Joined as a partner against a value-creation thesis. Led the repositioning from a local technology contractor into a structured regional leader with three distinct business lines. Established the UK entity and secured institutional accounts.
02—Advisory and ecosystem roles
Educator, Strategy and Innovation — Duke Corporate Education
Mentor — Founder Institute GCC
Judge — Future 100 Initiative, UAE Ministry of Economy
03—Earlier career
Senior international roles at British American Tobacco (IT Account Director, North Africa) and BG Group / Shell (Global Portfolio Director, Country Head of IT Egypt, Global Governance Advisor, IT Project Manager), spanning technology strategy, global portfolio management, and organisational governance across Egypt, North Africa, and the United Kingdom.