02-Work

Selected work.

The following is a selection of engagements where the work had a clear before and after. Each one reflects a different dimension of what I do - building, repositioning, turnaround, and capital strategy.

01-Turnaround

Full platform turnaround - loss-making multi-venture business restored to profitability in nine months

Technology services platform - Egypt, USA, Philippines

20x ARR growth9 months to break-even−40 roles restructured

The situation

A multi-venture technology services platform operating across three geographies had sustained significant losses over several years. Capital had been misallocated across multiple underperforming units, the operating structure was uninvestable, and the commercial model was generating marginal, unpredictable revenue. The board mandate was to prepare the business for investment - but the reality on the ground required a full turnaround before any capital story could be credible.

What I did

A structured diagnostic was applied across the portfolio to identify root causes of underperformance and separate the recoverable from the non-recoverable. The Egypt-focused health-tech venture was closed and capital reallocated. The US healthcare business was retained but required a full commercial rebuild - brand, go-to-market, and client targeting were all redesigned, shifting focus from fragmented individual clinics to institutional hospital groups and multi-site operators. Approximately 40 roles were restructured across the technology organisation to remove cash burn and create the financial headroom needed to execute the recovery.

Outcome

ARR grew 20x within seven months of commercial repositioning. The platform reached break-even by month nine. The portfolio was rationalised from three active ventures to one focused, scalable unit, and an investor-grade financial model and strategic narrative were developed for subsequent capital positioning.

02-Value Creation

Thesis-led value creation - AI-enabled operating model transformation delivering 2x revenue growth and 60% cost reduction

Regional exhibition operations and digital infrastructure - Egypt, UAE, UK

2x revenue growth (2 years)60% cost base reduction40% of prior headcount

The situation

A regional scale-up with genuine operational capability but poor commercial architecture - underpositioning relative to market, a fragmented client base skewed toward low-margin work, no structured go-to-market, and a delivery model with high labour dependency and limited scalability. The business had the foundations of a regional platform but was operating as a local contractor. The thesis was that a repositioning programme combined with a redesigned operating model could materially improve both revenue quality and margin structure without requiring significant external capital.

What I did

The business was restructured across three distinct branded lines, each with a clearer market positioning and client targeting. GTM was redesigned to focus on institutional and enterprise accounts, including government-adjacent clients - replacing the fragmented SME client base. A UK entity was established to access higher-value mandates and improve commercial credibility. As market conditions shifted in 2025, a second-phase operating model intervention was executed - embedding AI-enabled workflows across delivery functions, reducing team size by 60%, and redesigning processes to maintain comparable output at a fraction of the prior cost structure.

Outcome

Two consecutive years of 2x year-on-year revenue growth following repositioning. Operating cost base reduced by ~60% through AI-enabled model redesign - output maintained with 40% of prior headcount. Revenue quality materially improved through institutional client shift. Business reframed as a scalable, institutionally ready platform with clear expansion pathways across North Africa, UAE, and Saudi Arabia.

03-Capital & Platform Strategy

Platform narrative and capital raise - transforming a legacy infrastructure business into a multi-asset investment platform

Digital infrastructure holding company - Egypt

$70M capital raise supported5 asset classes1 integration unlocked

The situation

A legacy fibre infrastructure business completing a major corporate transformation into a multi-asset digital infrastructure holding company faced two interlocking challenges: a post-acquisition integration had stalled, and the broader group needed a credible investment narrative to support a capital raise across five distinct infrastructure asset classes. Without resolving the integration impasse, the platform story was not credible. Without a coherent platform narrative, the capital raise could not proceed.

What I did

Working from within the Chairman's Office, the integration was led through resolution via structured stakeholder engagement - resequencing the integration plan, and creating the operational credibility needed to proceed. In parallel, the corporate rebrand was led, repositioning the group from a legacy project contractor to a coherent technology investment holding company across marine cables, data centres, tower infrastructure, systems integration, and fibre manufacturing. The investment thesis was developed and the strategic materials - pitch narrative, financial models, and investor communications - were built and refined throughout the capital raise process.

Outcome

Post-acquisition integration impasse resolved, enabling full integration of the acquired systems integrator into the group. Corporate rebrand successfully executed - Benya established as a credible multi-asset infrastructure investment platform. Investment thesis and strategic materials developed and used to support a $70M infrastructure platform raise. Executive and investor communications directed for the Chairman and CEO across board reporting, media, and strategic partner engagement throughout the raise.