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06Media

Media & Public Engagement.

Sherif ElMasry has contributed to discussions across investment, technology, and business transformation platforms, with a focus on strategy, innovation, capital, AI, and growth. His perspectives reflect practical experience in repositioning and scaling businesses into more institutional and investable structures across the United Kingdom, the Middle East, and North Africa.

01Selected media coverage

Elite Business Magazine

Founder perspectives on UK budget and growth

Commentary on the need for more ambitious growth frameworks and long-term strategic thinking to support founders and scale-ups in the context of UK economic policy. Featured alongside founder and operator perspectives on the impact of the UK Budget on scaling businesses.

elitebusinessmagazine.co.uk — A Budget for Stability — Founders' Reactions from the Scale Community

Zawya

Investment landscape and global capital flows

Coverage of global investment discussions at AIM Congress, with participation in dialogue on adapting to shifting investment dynamics — emphasising technology, capital alignment, and emerging market opportunities.

zawya.com — AIM Congress initiates discussions on adapting to the shifting investment landscape

Enterprise Press

Data infrastructure and market evolution

Analysis of Egypt's trajectory toward becoming a regional data and technology hub. Insights on infrastructure, digital transformation, and the role of strategic execution in enabling long-term competitiveness.

enterprise.press — Egypt's way of becoming a data hub

MidEast Info

Global investment and innovation dialogue

International coverage of AIM Congress and investment ecosystem discussions, including cross-border dialogue on investment trends, innovation strategy, and scaling opportunities across growth markets.

mid-east.info — AIM Congress initiates discussions on adapting to the shifting investment landscape

02Conferences & speaking

World Investment Forum

United Nations Conference on Trade and Development (UNCTAD)

Selected as a speaker at the UN World Investment Forum, contributing to global discussions on investment, innovation, and economic transformation. Participation focused on the intersection of technology and capital, scaling businesses across growth markets, and strategic approaches to innovation and institutional development.

Official speaker profile

Annual Investment Meeting (AIM Congress), Abu Dhabi

Spoke on leveraging AI to create competitive advantages for SMEs, transforming them into hybrid entities capable of scaling operations and becoming investable. The session addressed the structural shift from traditional business models to AI-enabled operating architectures, and what that means for capital markets and institutional investors.

03Ongoing focus

Sherif's public contributions centre on themes that reflect his direct operating experience: how businesses are repositioned into institutional and investable platforms; how AI and emerging technologies are translated into practical operating models; how growth strategies are structured across cross-regional markets; and how capital, execution, and long-term scalability are aligned into coherent enterprise value.

04Enquiries

For speaking engagements, media commentary, or board and advisory discussions, please reach out via LinkedIn.

linkedin.com/in/skm003