06-Media

Media and public engagement.

Sherif ElMasry contributes to public discussions on business building, enterprise transformation, technology commercialisation, investment and growth across the United Kingdom, the Middle East and North Africa. His perspectives are grounded in more than two decades of direct operating experience across multinational corporations, holding groups and founder-led companies.

01-Selected Media Coverage

Elite Business Magazine

UK growth and the business environment

Commentary on the need for a more ambitious and consistent framework for business growth in the United Kingdom, including the conditions required for founders and scaling companies to invest with greater confidence.

A Budget for Stability: Founders' Reactions from the Scale Community

Zawya

Investment and changing global capital flows

Coverage connected to AIM Congress and the changing international investment environment, including the relationship between technology, emerging markets and long-term capital allocation.

AIM Congress initiates discussions on adapting to the shifting investment landscape

Enterprise Press

Egypt's development as a regional data hub

Commentary on digital infrastructure, investment and the institutional capabilities required for Egypt to strengthen its position as a regional centre for data and technology.

Egypt's way of becoming a data hub

MidEast Info

International investment and innovation

Coverage of discussions at AIM Congress involving global investment trends, emerging technologies and opportunities across developing and growth markets.

AIM Congress initiates discussions on adapting to the shifting investment landscape

02-Conferences and Speaking

United Nations World Investment Forum

United Nations Conference on Trade and Development (UNCTAD)

Selected as a speaker at the UN World Investment Forum, contributing to discussions on digital finance, financial inclusion, investment and economic development in emerging markets.

Official speaker profile

AIM Congress, Abu Dhabi

Spoke on how SMEs can use AI to improve operating models, strengthen competitive advantage and become more scalable and investable businesses. The session focused on the commercial and organisational implications of AI rather than technology adoption alone.

03-Areas of Commentary

Sherif is available to contribute informed executive perspectives on:

  • Building and scaling businesses

  • Enterprise and operating model transformation

  • Corporate venture building

  • Technology commercialisation

  • AI and organisational change

  • Business turnaround and restructuring

  • Investment readiness and business quality

  • Growth across the United Kingdom and MENA

04-Enquiries

For speaking engagements, media commentary or institutional events, please make contact directly.